Cards Against Humanity

DAD PACK

Cards Against Humanity partnered with Target for a Father's Day Sale and they threw us a massive curveball — the Father’s Day Sale had to be in the DVD section, which is where fathers shop. The answer was obvious: create awesome fake dad movies from the 90s.

We turned to the 90s action movie name generator, which randomly combines words we put into a spreadsheet, and picked our favorite titles. Then I set to work creating plausible DVD art from stock photos.

During the Father’s Day Sale, our nine fake dad movies were sandwiched between real dad movies like Dunkirk and Jurassic World. Inside each DVD case is the brand new Cards Against Humanity Dad Pack with 30 new cards about fatherhood.

JORDAN DUVALL

JORDAN DUVALL

photo art director  //  creative director  //  art director